GetResponse vs Kit
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Short answer
Choose GetResponse if all-in-one platform — email, automation, landing pages, webinars in one tool matters most to you. GetResponse is a comprehensive email marketing platform used by 400,000+ businesses. It offers email campaigns, marketing automation, landing pages, webinars, and conversion funnels — all in one tool. Plans start at $19/mo with a free tier for up to 500 contacts.
Choose Kit if free plan is genuinely usable — 1,000 subscribers with unlimited sends matters most to you. Kit (formerly ConvertKit) is an email platform built for creators rather than for retail marketers. The free Newsletter plan covers 1,000 subscribers with unlimited sends; paid plans add full visual automations, and Kit sells digital products and paid newsletters natively. Prices checked 22 Aug 2026.
Side by side
| GetResponse | Kit | |
|---|---|---|
| Pricing model | freemium | freemium |
| Category | Marketing | Marketing |
| Best known for | All-in-one platform — email, automation, landing pages, webinars in one tool | Free plan is genuinely usable — 1,000 subscribers with unlimited sends |
| Main drawback | Pricing jumps steeply between Starter ($19) and Marketer ($59) | Email templates are deliberately plain — no drag-and-drop design system |
GetResponse
freemiumGetResponse is a comprehensive email marketing platform used by 400,000+ businesses. It offers email campaigns, marketing automation, landing pages, webinars, and conversion funnels — all in one tool. Plans start at $19/mo with a free tier for up to 500 contacts.
- All-in-one platform — email, automation, landing pages, webinars in one tool
- Generous free tier (500 contacts, unlimited email sends for 30 days)
- 25+ years on market, trusted by 400K+ businesses
- Built-in AI email generator and content suggestions
- Excellent automation builder with visual workflow editor
- 90-day affiliate cookie — high conversion window
- Pricing jumps steeply between Starter ($19) and Marketer ($59)
- Advanced automation requires Marketer plan or higher
- Free plan loses premium features after 30 days
- Template design options are decent but not best-in-class
Kit
freemiumKit (formerly ConvertKit) is an email platform built for creators rather than for retail marketers. The free Newsletter plan covers 1,000 subscribers with unlimited sends; paid plans add full visual automations, and Kit sells digital products and paid newsletters natively. Prices checked 22 Aug 2026.
- Free plan is genuinely usable — 1,000 subscribers with unlimited sends
- Subscriber-based pricing: no double-charging for people on multiple lists
- Sells digital products and paid newsletters natively — no separate checkout tool
- Visual automation builder is easy to reason about
- Deliverability is consistently strong for creator-type sending
- Affiliate program pays 50% for the first 12 months, then 10–20% recurring
- Email templates are deliberately plain — no drag-and-drop design system
- No built-in webinars, CRM or landing-page depth of an all-in-one suite
- Free plan caps you at one automation
- Price climbs steeply once your list passes a few thousand subscribers
- Reporting is thinner than ActiveCampaign or GetResponse
Common questions
Is GetResponse better than Kit?
Neither is better outright. GetResponse fits you if you need all-in-one platform — email, automation, landing pages, webinars in one tool. Kit fits you if you need free plan is genuinely usable — 1,000 subscribers with unlimited sends.
How much do GetResponse and Kit cost?
GetResponse uses a freemium model. Kit uses a freemium model. Check each provider's pricing page for current rates, as plans change often.
Can I try GetResponse and Kit before paying?
Both offer a way to test the product before committing. Start with the one whose strengths match your main task, and move only if it blocks you.
Prices change. We recheck them by hand.
Every price on this site comes from the tool’s own pricing page, with the date we read it. When one changes — or a tool loses the program that pays us — you get one short email. Nothing else.